The world has changed, and B2B marketers and sales professionals have had to adjust. In less than 4 months, more than 88% of companies worldwide made it mandatory to work from home. Now employees have spoken, 77% polled say they are more productive working from home and many say they will take pay cuts to work remotely.
The remote workforce trend is not going to end with the pandemic. This is the new normal.
As companies figure out how to engage their prospects, clients, and employees in this new normal, the Experience Marketing category has emerged that has been able to connect people leveraging digital and offline channels. Some of the smartest companies in the world are simply doing things to differentiate themselves from the competition.
Working remotely means using all channels available day-in-and-out virtually to perform duties. With increased dependence on lead generation, marketers must adjust to engage with audiences in their preferred channels. Here's why:
73% of teams will have remote workers by 2028
The average person gets over 100 marketing emails per day
79% of marketing leads never convert into a sale
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