B2B Growth Podcast Episode 3: Leveraging Neuromarketing to Improve Your Business

In the final episode of our three part neuromarketing series on B2B Growth, Erik discuss how to leverage neuromarketing to improve your business. In the final episode of the series, he's joined by Dr. Moran Cerf, neuroscientist and associate professor at the Kellogg School of Management and the neuroscience program at Northwestern University. He's also the founder of ThinkAlike Laboratories, a neuromarketing firm which applies neuroscience research to better connect advertisers and consumers. They close out this series by discussing how to leverage neuromarketing in the modern age to improve business performance.