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In this first episode of our latest Neuromarketing Series, our host, CEO, and Co-Founder, Erik Kostelnik, chats with Dr. Michael L. Platt about the basics of neuromarketing and how it affects B2B companies. Dr. Platt is the Director of the Wharton Neuroscience Initiative and a James S. Riepe Professor at the University of Pennsylvania. The two cover the power of neuromarketing in determining an ROI for marketing initiatives, why people often think about brands the same way they think about people, the ethics involved with combining neuroscience and business.
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