Our Holiday Gifting Guide covers everything from recent trends, to gifting concepts relevant to your role. Download today to take your professional relationships to the next level this holiday season!
The Holiday season is around the corner! With most in-person events cancelled this year, organizations are looking into new solutions to spread holiday cheer from a distance. Whether that’s with employees or customers, sending corporate gifts around the holidays is a tradition that even a pandemic can’t change!
In this Holiday Gifting eBook, we will cover everything from gifting trends, to the etiquette of sending holiday gifts, and even some ideas for you to explore! We hope you gain some helpful knowledge to make this holiday season one to remember.
1. Americans LOVE Holiday Gifting
Last year, holiday spending plans were at all time highs at roughly $942 per person, with the entire country spending around 1 trillion dollars.
2. Less Travel, More Staying at Home
Travel spending for the week ending September 19th, 2020 was down 45% from last year. Expect less people to be traveling and more to be around their houses.
3. Virtual Events Are at All-Time Highs
The number of organizations that have planned virtual events have doubled since last year. Gifts that compliment virtual get-togethers will perform well.
4. Healthy Lifestyle Choices
Gift that enable people to stay healthy are fantastic options as 55% of Americans said the crisis was a good opportunity to make lifestyle changes.
5. Sustainable or Charitable Options are Highly Regarded
Products that reduce our impact on the environments or give back to communities will profoundly resonate with everyone.
A Capgemini report found that 75% of organizations believe themselves to be customer-centric, but only 30% of consumers agreed. Disconnect between consumers and brands are at all time highs, and trust is paramount in bridging this.
The upcoming holiday season provides organizations with the opportunity to not only build better relationships internally with customers, but also improve their outside sales and marketing efforts with relevant, personalized gifts.
Before we start going deeper into gifting, we want to disclose you should NEVER solely rely on gifting, but rather use it to compliment your existing digital efforts. Brand parity is key when adding gifting to your omnichannel approach.
It’s also important to know what delays you may encounter when planning out your campaigns. Click here to view our Help Center article on 2020 Holiday Gifting Planning and Strategies.
Important things to review and setup in your Postal account to get going include:
Add Funds -> Set a Budget -> Approve Marketplace items to send -> Setup up Campaigns, Playbooks and Triggers
» Similarly, use a segmentation strategy based on characteristics of your accounts (stage in buyers journey, number of stakeholders, deal size, etc.) to group campaigns
A survey of B2B companies in Adobe’s 2020 Digital Trends Report disclosed that customer experience was the most exciting business opportunity of 2020. To minimize customer disconnect, the holiday season can be a great time to strengthen relationships and bring your clientele closer to your brand.
» This is a great way to congratulate a select few as the year draws to a close... you can even make a unique name for this reward and start giving them out annually• At most companies, 5% of the customers bring in a third of the revenue...make sure you reciprocate this value your top clients provide
» Set your Playbooks to include seasonal gifts around the holidays for an additional level of personalization
» You can also award them with seasonal decorations to spice up their workspace
This eBook wouldn’t be complete without a section about Holiday Cards! Featured here are a variety of direct mail pieces in our Marketplace that fit any seasonal occasion. The best part about sending holiday cards is that they can be used for ANYTHING.
From a fun corporate holiday card to send around the company, to a “Thank You” note to all clientele, physical advertisements require 21% less cognitive effort to process than digital ads, leading to more emotional processing and increased loyalty.
Holiday cards from your organization are best used to increase loyalty and awareness, as opposed to promotional intentions. Be genuine with your messaging and rethink how it will resonate with your recipients before sending.
We want to ensure our Marketplace has everything you need to get the most out of your holiday gifting campaigns. Listed below are some of the categories we offer. If you can’t find what you’re looking for, you can always request a vendor here as well.